Spotify editorial playlists provide a fantastic opportunity for artists to get their music heard and potentially grow their fanbase. However, with so many artists submitting music, getting featured on a Spotify editorial playlist can be a daunting task. In this blog post, we will explore different methods on how to get on a Spotify editorial playlist and provide tips and tricks for optimizing your chances of being featured.
Video Tutorial:
What’s Needed
Before we get started, there are a few things that you’ll need to get your music on a Spotify editorial playlist:
- A verified Spotify artist account
- High-quality music that is both well-produced and fits the vibe of the editorial playlist you are targeting
- A strong artist bio and press kit
- A strategic and targeted approach to playlist placement
What Requires Your Focus?
Getting on a Spotify editorial playlist requires focus and dedication. Here are some key areas that require your attention:
- Research: Understanding the right editorial playlists to target that match the genre and style of your music is key. Ensure that the playlists you are targeting feature artists similar to your sound.
- Networking: Building relationships with curators and music industry professionals can help increase your chances of getting featured on a playlist.
- Social Media: Leverage your social media platforms to grow your fanbase and direct traffic to your Spotify page.
Different Methods to Get on a Spotify Editorial Playlist
Method 1: Submit Via Spotify for Artists
This is the most direct and primary method for submitting your music to editorial playlists. Follow these steps:
- Log in to your Spotify for Artists account
- Click on the "Music" tab
- Select the track(s) you wish to submit and click "Submit To Editorial"
- Choose the playlist(s) you wish to submit to
- Add a personal note to the curators and click "Submit"
Pros: Direct submission process, primary channel to submit to Spotify editorial playlists.
Cons: High competition.
FAQs:
Q1: How long does the submission process take?
A: The submission response time can range from a few days to several weeks.
Q2: How many tracks can I submit?
A: You can submit one unreleased track at a time. However, if you have multiple unreleased tracks, you can submit them in bulk (up to seven tracks).
Method 2: Work with a Public Relations or Digital Marketing Firm
Working with a public relations or digital marketing firm can provide access to existing relationships with Spotify curators and influencers. Here are the steps:
- Research and select a reputable public relations or digital marketing firm that specializes in music industry networking and Spotify playlist promotion
- Submit your music and press kit to the firm
- Work with the firm to develop a targeted strategy for playlist placement
Pros: Access to professional relationships and expertise in music industry networking.
Cons: Costly investment and not guaranteed success.
FAQs:
Q1: How much does it cost to work with a public relations or digital marketing firm?
A: Prices can vary widely depending on the firm and services provided. Expect to pay upwards of $1,000 for a comprehensive playlist promotion package.
Q2: Can I submit to editorial playlists directly while working with a marketing firm?
A: Yes, you can always submit to editorial playlists directly in addition to working with a marketing firm.
Method 3: Networking and Relationship Building
Building relationships with curators and influencers can lead to playlist placement opportunities. Here are the steps:
- Research and identify curators and influencers on social media platforms like Twitter, Instagram, and LinkedIn that align with your music genre and style
- Engage with them by commenting and sharing their content
- Reach out and introduce yourself with a concise and professional email
- Be respectful of their time and provide a compelling reason to feature your music on their playlists
Pros: Personalized approach and opportunity for long-lasting relationships in the music industry.
Cons: Time-intensive and requires effort to build relationships.
FAQs:
Q1: How should I craft an introductory email to a curator or influencer?
A: Keep it professional, concise, and personalized to the recipient. Introduce yourself, provide a quick overview of your music, and express interest in collaboration.
Q2: How do I know which curators and influencers to target?
A: Do research on the genre and style of your music and the playlists that fit that criteria. Look for curators and influencers who feature similar artists and reach out to them.
Why Can’t I Get on a Spotify Editorial Playlist?
There could be various reasons why your music is not being featured on Spotify editorial playlists:
- Your music does not fit the vibe or genre of the editorial playlist
- Your music is not of high enough quality
- You are not using an authentic and verified Spotify artist account
Here are some fixes:
- Research playlists that fit the vibe of your music and strategically target them
- Invest in high-quality music production and sound engineering
- Ensure your artist account is verified and authentic
Implications and Recommendations
Getting on a Spotify editorial playlist can provide a significant boost to your music career. However, it is essential to understand that it is not a guarantee and requires strategic effort and targeted approaches. Here are some recommendations:
- Research extensively to understand the genre and vibe of editorial playlists that align with your music
- Invest in high-quality music production
- Be professional, respectful, and genuine while networking and building relationships
- Use social media platforms to grow your fanbase and drive traffic to your Spotify page
5 FAQs About Getting on a Spotify Editorial Playlist
Q1: How long does it take to get featured on a Spotify editorial playlist?
A: Response times for playlist submissions can range from a few days to several weeks.
Q2: How many times can I submit my music to an editorial playlist?
A: You can submit your music to an editorial playlist once. However, you can submit different tracks from the same album to different playlists.
Q3: Can I pay to get my music on an editorial playlist?
A: No. Spotify editorial playlists are curated by in-house editors and freelancers based on editorial discretion.
Q4: Can I submit my music to multiple editorial playlists at once?
A: Yes. You can submit your music to multiple editorial playlists simultaneously.
Q5: Will featuring on a Spotify editorial playlist guarantee success and fame?
A: Not necessarily. It is a great opportunity to increase exposure and grow your fanbase, but ultimately, success in the music industry is subjective and challenging to measure.
Final Words
Getting on a Spotify editorial playlist is a fantastic opportunity for artists to boost their visibility and grow their fanbase. However, it requires strategic effort, targeted approaches, and a bit of luck. Be patient, professional, and persistent in your efforts, and the right opportunity will come along.