If you are a podcaster or aspiring to be one, then you should know that Spotify has become one of the largest podcast platforms, attracting millions of active listeners worldwide. It provides a unique opportunity for podcasters to share their work with a diverse global audience while expanding their reach and gaining new followers. Pitching your podcast to Spotify can be a game-changer for your growth trajectory and a way to monetize your content via sponsorships and advertisements.
This blog post will explore everything you need to know to pitch your podcast to Spotify successfully. We will discuss what is needed, what requires your focus, different methods to pitch to Spotify, why you can’t do certain things, implications and recommendations, FAQs, and what to expect from Spotify when they approve your pitch.
Video Tutorial:
What’s Needed
Before you start pitching your podcast to Spotify, make sure that you have the following in place:
- A clear concept of your podcast: Define your niche, target audience, topics, format, and tone of voice.
- A few broadcasted episodes: Spotify wants to see that you have a minimum of five published, high-quality episodes in your podcast library.
- A website or social media page: This is optional, but it’s crucial to have a platform where listeners can find more information about you and your podcast, as well as interact with you directly.
- Host and distribution provider: You must have a podcast hosting provider that will distribute your podcast to Spotify.
- An eye-catching podcast cover image that reflects your brand: High-resolution images can attract new audiences and set you apart from other podcasters.
It’s essential to note that Spotify is looking for high-quality content that will interest and engage their listeners, so make sure to put in the necessary effort and investment to produce exceptional podcasts.
What Requires Your Focus?
When pitching your podcast to Spotify, there are a few essential factors that will determine whether your podcast makes it to the platform or not. Here are some things that require your focus:
- Audio Quality: Your podcast should have clear audio quality, so it’s easy to listen to without causing any discomfort to listeners’ ears.
- Niche: Spotify is looking for unique podcasts that cater to specific niches rather than broader ones. You should strive to create a niche podcast that can attract a loyal audience.
- Engagement: The platform’s goal is to keep their listeners engaged for longer durations; your podcast should be able to do so by delivering valuable content that speaks to them.
- Consistency: Ensure that your podcast is consistent in terms of timing and content so that your audience can know what to expect from you.
Different Methods to Pitch A Podcast to Spotify
Method 1: Using Spotify’s Podcast Submission Form
Spotify has a straightforward podcast submission page that allows you to submit your podcast to the platform directly. Here is a step-by-step guide on how to use the submission form:
- Log in to your Spotify account and head to the Spotify for Podcasters homepage.
- Click on the ‘Get Started’ button and follow the prompts to enter your podcast’s details, including the name, description, category, and artwork.
- Verify your identity through your email, and a confirmation message will be sent to your email.
- Wait for Spotify to evaluate your submission. The evaluation process can take a few days to several weeks, depending on their backlog.
- Once your submission is approved, Spotify will provide you with an RSS feed URL. Use this link to connect your current hosting provider, and your podcast will be accessible on the platform.
Pros:
- Easy and straightforward to use
- Significantly increases your chances of getting accepted in a shorter time
- Allows you to manage your podcasts directly in Spotify
Cons:
- The evaluation process can take a while, and if you are not approved, Spotify will not provide feedback reasons that can be frustrating
- Does not work if you’re already hosted on another platform
Method 2: Using A Distribution Service
Most podcast hosting providers have a built-in podcast distribution service that can help you pitch your podcast to various podcast platforms, including Spotify. It’s an ideal method to use if you use a podcast hosting provider that does not support direct submission to Spotify. Using a distribution service will require you to:
- Create an account with a podcast hosting provider.
- Upload your podcast episodes and provide relevant details such as the podcast title, description, and cover image.
- Select which platforms you want to distribute your podcast on, including Spotify.
- Wait for approval from the platforms you’ve requested to distribute your podcast on.
Pros:
- Provides access to multiple podcast platforms, including Spotify, in a single submission
- Easy to set up and provides you with an RSS feed to redirect Spotify and other platforms to your episodes accountable
- Tracks your analytics across all platforms from your hosting provider dashboard
Cons:
- May increase subscription costs
- May not be the quickest way to pitch your podcast to Spotify due to reviews by multiple third-party platforms
Method 3: Collaborating with Spotify’s Partner Company
Spotify occasionally works with particular podcasting partner companies to pitch and place high-quality content on their platform. Collaborating with a partner company or a production studio can be a great option for podcasters who want to work with bigger budgets or are looking for creative collaborators. Here’s how you can pitch through a partner company:
- Research and find a podcasting partner company trusted by Spotify.
- Send your pitching proposal to the partner company.
- Provide all necessary podcast particulars, including the podcast description, audience, and ideal reach.
- Wait for feedback. Spotify will then work with the podcasting partner company and come to an agreement about your podcast placement.
Pros:
- Provides high-quality production and editing services
- May provide you with broader networks and creative collaborations
- Gives you a chance to work with a bigger budget
Cons:
- The review process may take longer since multiple parties are involved
- May cost more due to the higher production values and services provided by the partner company
Why Can’t I Pitch My Podcast to Spotify?
There are several reasons why Spotify might not approve a podcast submission:
1. Inconsistent content
Spotify is looking for consistent and high-quality content, and if your podcast does not meet these standards, it may be rejected.
Fix:
Ensure that you produce high-quality content, consistently, providing value to your listeners with every episode you release. You should also set a production schedule and provide ample notice if you’re going to change it.
2. Inauthentic content
If your podcast has fake reviews or ratings, Spotify’s systems will detect it and reject your application.
Fix:
It’s essential to maintain authenticity and provide genuine content. You should never fake reviews or ratings for your podcast.
3. Copyright Infringement
Spotify takes copyright infringement seriously. If your podcast contains copyrighted materials, it will be rejected.
Fix:
Incorporate as much original content into your podcast as possible, or seek the necessary licenses to use copyrighted materials.
Implications and Recommendations
Pitching your podcast to Spotify brings with it many opportunities and rewards. When approved, it provides you with access to millions of active listeners eager to listen to unique and engrossing podcasts like yours. Here are some implications and recommendations you should keep in mind:
- Ensure Consistency: Consistency is key to building a loyal audience.
- Advertisements and Sponsorships: Consider monetizing your podcast through affiliate marketing or paid advertisements.
- Market Your Podcast: Spread the word on your podcast. Encourage your followers on social media to listen and share.
- Create Your Online Presence: Establish a social media presence or a website to market your podcast and interact with your listeners.
- Know your target audience: Knowing your target audience will make it easier to create content that resonates with them.
5 FAQs about Pitching a Podcast to Spotify
Q1: How long does it take to get my podcast approved by Spotify?
A1: It can take up to three weeks for Spotify to evaluate your podcast submission. Make sure you provide accurate and up-to-date information when pitching to Spotify.
Q2: How do I know if my podcast has been approved?
A2: If approved, you will receive an email confirmation from Spotify with an RSS feed link that you can add to your hosting provider.
Q3: Can I submit more than one podcast on Spotify?
A3: Yes, you can submit multiple podcasts to Spotify using either the submission form or a distribution service.
Q4: Can I track my analytics on Spotify?
A4: Yes, Spotify provides analytics for the podcasts available on its platform through the Spotify for Podcasters platform.
Q5: Can I edit my podcast once it’s submitted to Spotify?
A5: Yes, you can edit your podcast after submitting it to Spotify by going into your hosting provider’s platform and making the necessary changes.
In Conclusion
Pitching your podcast to Spotify can be a game-changing moment in your career as a podcaster. With this guide, you should have a better idea of what Spotify requires when accepting podcast submissions and how to submit your podcast to increase your chances of approval. Make sure to put in the necessary effort and investment to create unique and high-quality content that captures the hearts and ears of your target audience.